Brazil

Fordlandia

Fordlandia: The Rise and Fall of Henry Ford’s Utopian City in the Amazon

In the heart of the Brazilian Amazon lies the remnants of a grand experiment, a ghost town called Fordlandia. This once-thriving settlement was the brainchild of Henry Ford, the American industrialist and founder of the Ford Motor Company. Fordlandia is an example of industrial ambition clashing with the realities of the natural environment, cultural differences, and managerial missteps. The Vision:…